About us

The Experts in Tailor Made Tours & Safaris

Natural Focus and our parent company African Wildlife Safaris have been specialising in travel to exceptional places since January 1985. African Wildlife Safaris and Natural Focus are Trading Names of African Wildlife Safaris Pty Ltd. Started in January 1985 we are still a 100% family owned business based in South Melbourne, Australia. We are a member of IATA, AFTA, CATO and ATAS. To be accredited with both IATA and ATAS we are required to operate a Trust Account for your protection. A requirement of IATA membership is that we are audited annually.

Our knowledgeable staff are experts in the destinations we offer and well-versed in creating private itineraries for both individuals and small groups. Our programs are designed to be flexible so we can put together individual, tailor made tours designed to suit our clients requirements.

Natural Focus

Natural Focus was born in 2000 to meet growing demand for bespoke itineraries to exceptional wilderness destinations outside of Africa. With a wealth of travel experience beyond Africa, our team of specialist consultants put their vast collective travel know-how together and curated a selection of fantastic products. The ever-expanding list includes eco-lodges, wildlife experiences, rail journeys, cruises and cultural tours. There are also escorted and scheduled departures, in places you might prefer to explore while accompanied by a knowledgeable guide.

Today, we offer destinations stretching from the stunning bush-and-beach scenery of Australia and the otherworldly landscapes of New Zealand, all the way to the grizzly-strewn wilds of Canada & Alaska, the polar sanctuaries of the Arctic  and Antarctica, as well as steamy South and Central America, exotic India and Bhutan. Our specialty is our ability to mix and match all the elements that interest you within our range of destinations, so you can enjoy a seamless holiday that suits your travelling style and budget. Please visit www.naturalfocussafaris.com.au for more information.

African Wildlife Safaris

African Wildlife Safaris is the parent company of Natural Focus. AWS was founded in 1985 by Steve and Sara Cameron whose extensive travels throughout Africa inspired them to share the continent’s wealth of natural and cultural treasures with the world. Their love for the land, its wildlife and people is evident in the types of tours, lodges and camps AWS offers. Many of the operators we use provide local employment and trainee-ship programs, support wildlife conservation or are committed to leaving nothing but footprints in the landscapes they operate in. We also regularly donate to organisations such as The David Sheldrick Wildlife Trust and Dian Fossey Gorilla Fund International.

All our travel consultants have travelled widely across Africa, and can advise you on when to visit, where to stay and which style of safari would suit your individual needs best.

As an African safari is such a unique journey, we have created a dedicated website: www.africanwildlifesafaris.com.au. Please visit this website to view the wide variety of Africa tailor-made tours and safaris on offer.